Just as the world scrambled for vaccines in the face of the COVID-19 pandemic, businesses were also forced to adapt to find their own commerce cures.
Some companies were lucky. Both Amazon and Netflix were well positioned to thrive because of the nature of their business, as locked-down populations looked for distractions. However, huge swaths of the business world came under pandemic siege and everyone from app developers to restaurants were forced to pivot to survive.
Harvard Business Review [HBV] defines “pivoting” in business as a strategic manoeuvre to ensure short-term survival, that als